The Fide Podcast
Selling consulting is tough—especially right now. How do you position yourself so you’re the one your client calls for help? On The Fide Podcast, we call on industry experts to give you actionable insights to help you show up differently—and sell more business.
The Fide Podcast
Humanizing B2B Marketing
When every firm promises "transformational value," how do you make your message stand out? In this episode, Dan and Joe talk about the real work of humanizing B2B marketing. They explore why specificity matters, how to craft messages that reflect your audience’s real problems, and what to do when internal politics force subpar spokespeople into your content.
The episode also digs into smart use of AI: how to train a GPT on your brand’s voice, filter content through your ICP, and why out-of-the-box AI is a trap.
Whether you're struggling to get buy-in or just want your content to feel less like it came from a bot, let's talk on how we market like humans again.