The Fide Podcast
Selling consulting is tough—especially right now. How do you position yourself so you’re the one your client calls for help? On The Fide Podcast, we call on industry experts to give you actionable insights to help you show up differently—and sell more business.
The Fide Podcast
Latest Episodes
Better B2B Stories with Daphne Luchtenberg
In this episode of the Fide Podcast, Dan Beresh speaks with Daphne Luchtenberg, Global Marketing Director for McKinsey Operations Consulting, about what makes B2B marketing and client storytelling actually work.Daphne shares why t...
Creative Briefs: The Most Important Step Everyone Skips
Most teams treat the creative brief like admin work. It is not. It is the difference between marketing that works and marketing that simply exists.In this episode, we break down why the agency should write the brief, how skipping this st...
Enterprise GTM with Sanjay Chaudhary
This episode explores one of the hardest - and most overlooked - challenges in enterprise marketing: aligning marketing and sales around what actually drives revenue. In conversation with Sanjay Chaudhary, SAP’s head of Enterprise M...
The Importance of Knowing Your Customer with Prateek Mathur
In this episode of The Fide Podcast, Dan Beresh speaks with Prateek Mathur, Head of Marketing for SAP SuccessFactors in Asia-Pacific, about how enterprise B2B marketing is evolving as the traditional marketing funnel breaks down. Th...
The Realities of AI in Creative Production
AI can make incredible visuals fast… but it can’t magically give you infinite control, quality, and a 90% discount.In this episode, Dan and Joe get real about what it actually takes to produce professional, on-brand creative using today’...
